The best marketing is word of mouth. Many of us have heard this phrase over the years, and that sentiment still holds true, even as marketing continues to evolve with the expansion of digital marketing tools and strategies develop. Customers expect brands and companies to say how great they are, so advertising from that vantage […]
With a history of working for government agencies, nonprofits and private businesses, I had put the idea of owning my own business on the back burner. Throughout my career, I have always worked for someone else. Although my husband and I have been co-owners of a local plumbing company, and I handle the administrative tasks […]
Despite being the owner’s daughter, Tiffany Boyte West got no special treatment at her father’s car dealership. “My dad was always the type of person to throw you into the deep end, and as long as he could still see your head bobbing, you were on your own to learn things for yourself,” recalls Boyte, […]
Dr. Carla Evers acknowledges that she didn’t get where she is on her own. Raised in a mobile home, Evers was the only one of three sisters, all born prematurely, to survive the first month of life. “We did not have much; yet, I had everything,” says Evers, the superintendent of Pass Christian Schools. “My […]
Photography by Brandi Stage Portraiture Peggy Sprabery wants to be remembered for raising her hand and saying “yes.” Now 71, the wife, mother, former teacher and passionate arts advocate has built a legacy of involvement that speaks for itself. The extensive list of organizations to which she has said “yes” includes the Gulf Coast Symphony […]
By Rita Green The word for 2020 was “pivot.” No one truly knew the level of pivoting we were about to embark on until the end of the first quarter of last year. With a looming pandemic and monstrous hurricanes threatening the Gulf Coast, businesses throughout the region began to pivot and do what they […]
by Tina Perkins If you are the brave-independent-self-reliant entrepreneur, you have benefits, meaning tax deductions that employees do not have. The upside is tax efficiency which is a code word for lower taxes. Although one can incorporate their business and get even more tax efficient, this article is directed to the self-employed. Keep in mind […]
