LaShaundra McCarty is chief communication officer, LMc Communications. Learn more and connect with her via www.lashaundramccarty.com or https://linktr.ee/lashaundra. To view her presentation on income streams, visit: www.lashaundramccarty.com/resources.
During one of my first American Advertising Federation (AdFed) conferences, I spent what a non-digital creative would consider an exorbitant amount of time discussing Wacom tablets, Canva and Marvel while scoping out what styles of Converse footwear people were wearing. For AdFed, this all made sense. Being around people who speak your language and view […]
At some point in or before high school, arithmetic becomes associated with complexity. That experience often transforms into the narrative, “I’m not good at math.” The seed of that thought takes root, and even in adulthood, many people retain a disconnect between themselves and the numbers that represent their budgets, reveal their profit margins and […]
Calendars — we love them when the prompts remind us of commitments we may have forgotten, but we dread them when they show us how overbooked we are. As my own schedule became overrun in February, I started to have a very serious internal conversation with myself. Every board on which I volunteer seemed to […]
When many think of the word legacy, the central question is, “What will I leave behind for the next generation?” Will it be the family house, heirlooms, recipes, etc.? What typically comes to mind is a physical, tangible inheritance, but this perspective negates the value of knowledge and disregards the power of shared time. My […]
Happy New Year! The word “new” is rejuvenating, hopeful and, for some, daunting. It brings with it the duty of change, but is change always necessary? I certainly am not a proponent of holding so tightly to tradition. or the mentality of “that’s how we’ve always done it,” that evolution and transformation aren’t even considered. […]
The hustle and bustle of the holidays has begun. Amid all the shopping at major retail chains, smaller business owners may forget that the busiest shopping season of the year presents an opportunity for them, too. The big box stores don’t get all the customers. In fact, many people intentionally shop small and want gifts […]
I grew up on Suze Orman’s books. My mom had the collection, and on more than one occasion, I recall watching Suze explain IRAs and debt reduction on PBS. She was my finance guru during my adolescence, which was well before I had any money to manage. The echoes of her teachings stayed with me […]
Marketing can be a mystery for the small business owner. Attempts to attract new customers can feel ineffective, but their success or failure should not be assumed, particularly when you can track the marketing return on investment (ROI). The marketing ROI is a metric used to understand the profitability of marketing initiatives. Although this is […]
Over the past two years, the world has changed greatly. With students learning from home and people working remotely during the pandemic, many of our spaces have been serving multiple purposes. Our lifestyles have changed, and one of the challenges that comes with these changes is not having enough space. In this new normal, it […]
The best marketing is word of mouth. Many of us have heard this phrase over the years, and that sentiment still holds true, even as marketing continues to evolve with the expansion of digital marketing tools and strategies develop. Customers expect brands and companies to say how great they are, so advertising from that vantage […]
