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    The difference-maker Vicki Rosetti-Applewhite helps businesses prosper

    Despite her 20-plus years as a highly regarded professional, Vicki Rosetti-Applewhite admits to moments of insecurity. “Like a lot of women, there have been times that I have doubted my worth,” says the Gulf Coast native, owner of Core Strategies powered by Sales Xceleration. “Maybe fear of failure or fear of measuring up to others’ […]

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    A life of higher learning

    Cheryl High came of age in an era where women were taught to be homemakers. And although a domestic future was modeled to her for as long as she can remember, she’d always dreamed of higher education. “Women were expected to stay home, tend to the children and be whatever your husband needs or wants,” […]

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    Lee Tracy

    For four decades, Lee Tracy has been a go-to fashion destination for Gulf Coast women. Today, owner Katie Hinkel continues the personalized service her mother and father, Lee and Mike McLaughlin, started in 1978. “I was an infant” in 1978, Hinkel said. “I have literally grown up in the business.” It all began with Connie […]

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    Get Better at Networking

    Divide and conquer Just because someone is a part of your company doesn’t mean that you should stick with them the entire event. Networking is about building connections and drawing new people into your network. Instead, split the room so your business has more opportunities to connect with more people. Show genuine interest Don’t be […]

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    All that sparkles

    Brandy Jarvis Ibos’ path to becoming owner of a boutique began at a young age. “Growing up, I always had a passion for fashion and a knack for marketing,” says Ibos, a former Saints cheerleader who is holding a grand opening for The Sequin Siren in July. “After holding several pageant titles and being a […]

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