Shayla Edoria is the owner and founder of Ten Eleven Boutique, an online business she launched in 2020 — the same year she graduated from Long Beach High School. She is proud to be the first in her family to graduate from both high school and college and to have grown Ten Eleven into a well-known brand across the Coast. Here, she shares the must-have products that she uses daily and that stay with her no matter what.
MY RIDE-OR-DIE SETTING POWDER
Airspun Loose Face Powder is the reason my makeup stays smooth all day. It blurs, mattifies and never gets cakey. Even when I look elsewhere, I always end up coming back to it.
THE TONER THAT FIXED MY SKIN
Byoma Hydrating Milky Toner has my skin feeling soft, glowy and hydrated. It keeps my makeup from looking patchy and makes everything blend so much better.
THE LASHES I SWEAR BY
To make my lashes look good without a salon appointment, I rely on Magnetic DIY Cluster Lashes. They take minutes to apply and look like professional extensions every single time.
SECRET WEAPON FOR A SOFT, FLUTTERY LOOK
Kiss Falscara is my secret weapon. It blends my natural lashes with my clusters perfectly and gives that soft, fluttery look. It never gets clumpy and makes everything look seamless.
THE BEST VOLUMIZING MASCARA
I reach for Beauty Creations Thickening Mascara on days that I don’t do clusters. It makes my lashes look full and lifted without being heavy. The volume is so good, and it does not flake.
THE HAIR CLIP I ALWAYS KEEP CLOSE
I keep a claw clip handy that actually holds my hair. They’re strong, cute and always in my bag or on my counter.
MY SIGNATURE SCENT
Carolina Herrera Good Girl Perfume is my everyday scent. It’s clean, sweet, classy — and a little bold. I feel put together the second I spray it.

