NATALIE SIMS was born and raised on the Mississippi Gulf Coast and is the owner and operator of Signature Faces Cosmetics. She has proudly dedicated her brand in honor of her late mother, Cynthia Sims, who worked in the beauty industry for over 30 years. Sims also recently entered into digital media, showcasing her life through travel, fashion, curated experiences and visual storytelling; follow her journey on Instagram at @callmems_sims. Here are some of her must-have products:
CLEAR YOUR SKIN LIKE A BOSS!
Using harsh products often left my skin very irritated. CeraVe Cream-to-Foam Cleanser is perfect for my sensitive skin. This hydrating cream-to-foam cleanser washes away makeup and dirt while still protecting my natural skin barrier.
PERFECTING THE “NO MAKEUP” LOOK
I discovered Farsail Rose Gold Elixir many years ago and never looked back. Simply smooth a few drops of this oil on your skin before applying your foundation for a dewy, youthful finish. And don’t worry, this oil is non-greasy and fast absorbing.
GET THE ULTIMATE SUNKISSED GLOW
Highlighters can be tricky, but Fenty’s Bronze Shimmer Powder gets it right. This product provides multi-dimensional radiance with high-impact shimmer. I love the luminous natural finish it delivers.
SMELL LIKE A MILLION BUCKS
One luxury habit my mother passed on to me was owning a quality fragrance. My current obsession is Le Gemme Tygar by Bvlgari. It’s a woody citrus blend with rich notes of amber and vanilla. A uniquely memorable scent it is well worth every dime.
THE PERFECT POUT AWAITS
The primary way I elevate my makeup look is with a great lip color. Whether I’m looking for a bold, eye-catching hue or a beautiful nude shade, Signature Faces is my go-to. Long-wearing and transfer resistant, it keeps my lips looking pristine even through eating and drinking.
QUENCH YOUR SKIN’S THIRST
Over the years, I’ve learned that moisturizer absolutely will dictate my skin’s appearance. The more hydrated my skin, the smoother the texture. My secret weapon is Aquaphor Healing Ointment. My skin is the healthiest it’s ever been. I use it all over my body, especially my face and neck. It stopped my eczema breakouts immediately.
MELT THE DAY AWAY
I love a long-wear makeup, but removal sometimes can be rough on my skin. CeraVe Makeup Removing Cleansing Balm gently dissolves any trace of stubborn makeup without the need to scrub.
IT REVIVED MY MANE
After I suffered significant hair loss — a long-term side effect of COVID-19 — Nairobi Professional hair products revived my mane. They’re specially formulated to nourish, replenish and promote healthy hair, and that’s exactly what they did.