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How I Built My Business: Liz Hoop

At the end of December 2021, I found myself at a crossroads regarding work. I had been employed with a nonprofit since April, which was not able to pay me much, if any, money. I knew I had to do something.

Working with the elderly and disabled in my area, one of the many things I’d hear all the time was how they couldn’t get to medical appointments or go other places because they couldn’t drive anymore and had to rely on friends or family members for rides. So, I started asking God, “What am I supposed to be doing?” He made it very clear I was here to serve my community. Thus, Hoop Cares LLC, a senior concierge service, was formed.

Taking care of people is my heart and my passion. I choose to show them the love I feel the Lord has given me for them. I had some rack cards and business cards made and started reaching out to areas I know the elderly tend to be. I spoke to various home health and hospice care companies. I knew seniors and their families often would turn to them for help with rides and caregivers in the home.

I started researching what these types of services were costing in other, similar areas. I know that if you have a passion about something, perhaps you need to exert the effort to see if it is something you can do.

My business has thrived because a great deal of my business comes from patient referrals. I always believe you should treat others as you would want to be treated or how you would want your mom or dad to be treated. I believe that’s also why my business has been so successful thus far. I match my caregivers to my clients, and everyone is happy. My clients also know that if someone is not doing right by them, they need only tell me so I can correct any issues or replace the caregiver.

If you’re looking to start a business, do your research and find the needs for your area. Then, move forward, and most importantly, ask God what He wants you to do.

Liz Hoop is the Owner/CEO of Hoop Cares LLC, a senior concierge service. You can reach her at (228) 363-1599, or,

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