The name itself, inspired by Gone with the Wind’s most famous quote, conveys style and sophistication.
Step into Frankly My Dear Boutique, and that picture of Southern hospitality, merged with Hollywood glamour, becomes complete.
“The boutique has a silver glitter runway leading from the entrance to the counter, as well as a silk flower wall,” says Rachel Walklet, retail buyer for the store. “It is worth a visit to see that alone.”
Located inside Scarlet Pearl Casino Resort, Frankly My Dear carries an array of upscale handbags, jewelry, gifts and decorative home and garden items, as well as fine, ready-to-wear clothes for men and women.
When the Scarlett Pearl opened, Scarlet’s Treasures was its only gift store. Frankly My Dear was added 18 months later and can be found on the lobby level across from the resort’s new coffee and pastry venue, Lounge Nocherie — allowing patrons to sip while they shop.
“We were quick to understand that our guests commanded a high-end boutique; a lavish environment to try on the latest fashions, browse jewelry collections or purchase unique items for their home or garden,” Walklet says.
The boutique recently partnered with What Goes Around Comes Around, a New York-based curator of luxury pieces, and it stocks high-end brands including Hobo, Hammitt, Capri Blue, Alexis Bittar, Jay Strongwater, Joseph Ribkoff, Robert Graham and others. As someone who has “always been obsessed with fashion,” and who once collected stacks of Vogue and Harper’s Bazaar in her bedroom, Walklet says she loves how clothes can change someone’s entire persona.
“Growing up in England, I dragged my mother to London and Paris to window shop,” she says, “and today, I get to purchase those same designer pieces to be sold in our boutique.”
The biggest challenge for Frankly My Dear, according to Walklet, is constantly evolving to meet customers’ needs. The boutique always listens to requests, she adds, and adapts to fulfill them wherever possible.
The greatest reward, she explains, is serving a diverse clientele — seeing the joy and excitement on their faces when they find exactly what they’re looking for.
“Each day is different; we love visits from guests passing through while on vacation to those who visit us on a weekly basis,” Walklet says. “We pride ourselves on learning everyone’s personal style.”
IF YOU GO
Frankly My Dear
9380 Central Ave., D’Iberville
Sunday-Thursday, 10 a.m.-10 p.m., Friday and Saturday 10 a.m.-midnight