Sidney and John Tran take pride in helping their clients prepare for some of life’s biggest milestones. As owners of Diamond Nail Co. in Long Beach, the husband-and- wife pair have been a part of numerous celebrations, from weddings and graduations to proms and pregnancies.
“We see (patrons) regularly,” Sidney says. “We meet their loved ones; we cheer them on in their successes and we mourn together in their losses. We come to work every day excited to fulfill our purpose of making our clients feel beautiful inside and out.”
The pair’s inspiration comes largely from John’s parents’ years of experience in the industry. He grew up in nail salons, watching his family work hard for their success.
In 2020, an opportunity arose to buy a nail salon John’s hometown, and they took the leap. Although they had just graduated from Ole Miss, they soon headed to beauty school to secure their licenses.
“Together, Sidney and I took a closer look at the nail-care industry,” John says. “Our research gave us a better understanding of the industry and helped us identify potential areas of improvement.”
Their goal, according to Sidney, was to build on the family legacy with innovation and a fresh perspective.
“We wanted to create a great environment for both clients and technicians,” she says. “In our salon, we wanted to provide not only nail services, but also an experience that begins from the moment you walk in the door.”
The salon specializes in all things nails, including manicures, pedicures, acrylics, gel polish and more. The most popular service is Gel-X, next-generation nail extensions that are available in various lengths and shapes. The newest addition to the menu is Dazzle Dry, a hybrid between regular and gel polish that dries within minutes and is ideal for those with sensitivities because it is free from most common allergens.
The Trans believe in starting with consultations so they can make recommendations and tailor their services to each client’s wants and needs.
“We find purpose in creating an environment focused on self-care; we want clients to unwind, rejuvenate and prioritize their well-being through nail treatments,” John says. “In such a fast- paced and disconnected world, our goal is to promote human connection and a renewed sense of inner and outer beauty hat leaves a lasting impression on our clients.”
The pair have pinpointed the three most important aspects of a nail care experience: cleanliness, communication, and great nails, and they say their dedication to these principles sets their business apart. Sidney adds that above all, the Diamond Nail Co. team is passionate about the golden rule: treat others as you want to be treated.
“In every aspect of our business; whether it be providing nail care services, sanitizing tools between clients or selecting the cleanest performance products, we are creating an experience for clients that reflects our own expectations as customers.”
The top trend Sidney is seeing in the nail care industry is natural nail health.
“Clients desire strong and healthy natural nails …. Strong nails provide a better foundation for long-lasting nail enhancements,” she says. “Natural
nail strength is influenced by nutrition, hydration, bodily health, age and genetics. There are several things you can do (or avoid doing) to work towards healthier natural nails.”