Beauty is evolving — and so is the way women define it. The most talked about treatments and routines enhance rather than erase, favoring refreshed skin, a healthy glow and natural-looking results over dramatic change.
In this guide, discover the cosmetic and aesthetic treatments, techniques and procedures shaping modern beauty, from dermatology to the most popular surgical and non-surgical transformations.
DERMATOLOGY
High-demand skincare
Dr. Dawn M. Hansen, FACP, and Brayden Jolley, DNP, FNP-C, of Dermatology Specialists of Mississippi reveal the most in-demand treatments and science-backed skincare trends every woman should know about.
SKIN HEALTH: Medical-grade sunscreen
Daily sunscreen is the single most impactful step you can take for your skin’s long-term health and appearance. Consistent use protects against harmful UVA and UVB rays, prevents premature aging and reduces the risk of skin cancer. Consult with a professional to find the right SPF for your skin type and lifestyle.
Why it’s trending: Women are recognizing that sunscreen is not just for beach days. With intense UV exposure nearly year-round here on the Coast, daily SPF has become the non-negotiable foundation of every smart skincare routine.
NEUROMODULATOR: Botox (Botulinum Toxin)
Botox is a purified protein injected into targeted facial muscles to temporarily relax the repetitive movements that cause fine lines and wrinkles, most commonly in the forehead, between the brows and around the eyes. Results typically appear within two weeks and last three to four months — with no downtime required.
Why it’s trending: Women are embracing preventative Botox in their 20s and 30s before lines fully form while longtime users appreciate the natural look that modern dosing techniques deliver. The quick appointment, often called a lunchtime treatment, fits seamlessly into a busy lifestyle.
ADVANCED TECHNOLOGY: Microneedling with SkinPen
SkinPen is the first Food and Drug Administration-cleared microneedling device, using precisely controlled micro-channels to trigger the skin’s natural healing response and stimulate new collagen and elastin production. This visibly improves texture, fine lines, acne scars and overall skin tone. Our practice offers a series of three treatments spaced four to six weeks apart for optimal results.
Why it’s trending: Coast women want treatments that work with their skin’s biology, not just mask concerns. Our warm, high-UV climate makes skin texture a top concern year-round, and microneedling delivers clinically proven improvement with minimal downtime.
Featured Experts
Dermatology Specialists of Mississippi
Expert care for healthy, beautiful skin at every stage of life.
- Cosmetic Dermatology
- Skin Cancer and Surgical Care
- General Dermatology
To schedule an appointment, call (228) 207-5140 or visit MyDermSpecialists.com
2550 Pass Road Biloxi, MS
The Dermatology Clinic PLLC
Advanced Aesthetic Treatments Delivered by Experts for Personalized, Natural Results
- Dermatology Care
- Cosmetic Injectables
- Laser & Aesthetic Services
Schedule an appointment: TheDermClinic.net
Gulfport: 228-864-3300 | Gautier: 228-372-8559 | Pass Christian: 228-586-9565 | Wiggins: 601-385-8106 | Pascagoula: 228-202-5182
DERMAL FILLER: Hyaluronic acid filler
Dermal fillers use hyaluronic acid, a substance naturally found in the skin, to restore lost volume, smooth deeper lines and sculpt features like the lips, cheeks and jawline. Results are immediate and can last nine to 18 months, depending on the area treated.
Why it’s trending: Women are moving away from overfilled aesthetics toward thoughtful volume restoration that turns back the clock without announcing itself. Subtle, natural-looking results are the new standard.
MEDICAL SKINCARE: Medical-grade skincare regimens
Medical-grade skincare contains pharmaceutical-level concentrations of active ingredients, including retinoids, growth factors, vitamin C and peptides, all formulated to create real cellular change. Unlike over-the-counter products, these clinically proven formulas deliver visible, long-term results.
Why it’s trending: Consumers are savvier than ever and ready to invest in products that work. Women are turning to trusted dermatology providers to cut through the noise and build routines backed by science, knowing that what you put on your skin daily matters as much as any in-office procedure.
Dermatology Specialists of Mississippi is located on Pass Road in Biloxi. To learn more, call (228)207-5140 or visit https://mydermspecialists.com/locations/mississippi/biloxi/.
Featured Experts
Premier Dermatology and Skin Cancer Center, PLLC
Give your skin the care it deserves!
- Aesthetic Services
- Laser Services
- Products
- Injectables & Fillers
Welcoming new patients! premierdermclinic.com
(228) 215-0669 | 5935 Washington Ave, Ocean Springs, MS
Bella Aesthetics and Wellness
Enhance your natural beauty through expert aesthetic injections in a calm, rejuvenating spa environment.
- Cosmetic Injectables
- Laser & Aesthetic Services
- Weight Loss Injections (GLP-1)
- Hair & Lash Restoration
Walk-Ins Welcome, Appointment Preferred: msbellaaesthetics.com
(228) 369-3308 | 6615 Washington Ave. Unit E, Ocean Springs, MS
SURGICAL
Subtle tweaks, stunning results
The most requested surgical cosmetic procedures
From subtle touch-ups to confidence-boosting enhancements, here are the top surgical procedures women are choosing to refresh, refine and restore:
FACIAL REJUVENATION: FACELIFT
What it is: A facelift lifts and tightens underlying facial tissues to reduce sagging skin, deep folds and jowls. Modern techniques often reposition deeper muscle layers rather than simply tightening skin, resulting in more natural, longer-lasting outcomes.
Why it’s trending: Women are seeking subtle, refreshed results rather than dramatic changes. Advances in technique have reduced the “overdone” look, making facelifts more appealing to women in their 40s–60s who want long-term correction rather than temporary fixes.
BODY CONTOURING: LIPOSUCTION
What it is: Liposuction removes localized fat deposits using suction-assisted techniques to contour areas like the abdomen, thighs, hips and arms. It is not a weight-loss procedure but is highly effective for reshaping stubborn areas resistant to diet and exercise.
Why it’s trending: With increased focus on body contouring and post-weight-loss refinement, liposuction remains one of the most performed cosmetic surgeries due to its predictable results and versatility.
BREAST ENHANCEMENT: BREAST AUGMENTATION
What it is: Breast augmentation uses implants (saline or silicone) or fat transfer to enhance breast size and shape. It remains one of the most widely performed cosmetic surgeries worldwide.
Why it’s trending: There is a growing shift toward proportionate, natural-looking results, with many women choosing smaller implants or fat transfer for a subtle enhancement.
BODY SCULPTING: TUMMY TUCK (ABDOMINOPLASTY)
What it is: A tummy tuck removes excess skin and fat from the abdomen while tightening weakened or separated abdominal muscles, often caused by pregnancy or significant weight loss.
Why it’s trending: With more women prioritizing core restoration after childbirth or weight changes, a tummy tuck offers both aesthetic and practical benefits, including improved abdominal support.
FACIAL CONTOURING: RHINOPLASTY
What it is: Rhinoplasty reshapes the nose to improve facial harmony or correct structural issues that affect breathing. It can involve modifying bone, cartilage or both.
Why it’s trending: Demand is rising for refined, balanced facial features, especially with the influence of digital media. Breathing improvements also make this a dual-benefit procedure.
NON-SURGICAL
Radiant & Refreshed
(No surgery required)
More women are turning to non-surgical treatments to achieve a refreshed, radiant look. These top enhancements provide a beauty boost without having to go under the knife.
NEUROMODULATORS: BOTOX
What it is: Botox is a purified protein injected into specific facial muscles to temporarily reduce the appearance of fine lines and wrinkles, especially on the forehead, between the brows and around the eyes. Results typically appear within three to seven days and last about three to four months.
Why it’s trending: Women are embracing both preventative and maintenance treatments, favoring subtle, natural movement over frozen results. A bonus benefit: quick appointments with minimal downtime.
DERMAL FILLERS: HYALURONIC ACID FILLERS
What it is: Dermal fillers use hyaluronic acid to restore volume, smooth deeper wrinkles and enhance facial contours such as lips, cheeks and jawline. Results are immediate and typically last six to 18 months, depending on the product and area treated.
Why it’s trending: There’s a clear shift toward “less is more,” with women opting for strategic, natural-looking volume restoration rather than overfilled features.
SKIN RENEWAL: LASER SKIN RESURFACING
What it is: Laser treatments use focused light energy to improve skin tone, texture, fine lines, sun damage and pigmentation. Options range from ablative lasers (more intensive) to non-ablative treatments with minimal downtime.
Why it’s trending: Especially in coastal regions with high sun exposure, women want solutions that reverse visible damage and restore smoother, more even-toned skin.
Featured Experts
Vein Institute
Beautiful Legs. Expert Vein Care.
- Vein Treatments are Non-surgical, Office-based Procedures
- No Downtime
- No Referral Needed
- Covered by Most Insurance and Medicare
To schedule an appointment, call (228) 200-9449 or visit veinsms.com
3950 Promenade Parkway, Ste E, D'Iberville, MS
Smile Doctors by DN Orthodontics
Your smile is your best accessory. We've got options for every smile goal.
- Smile Express™
- Braces
-
Invisalign®
- Teeth Whitening
Schedule your complimentary consultation: smiledoctors.com
(228) 868-6573 | Gulfport, MS
COLLAGEN STIMULATION: MICRONEEDLING
What it is: Microneedling uses fine needles to create controlled micro-injuries in the skin, triggering the body’s natural healing response and stimulating collagen and elastin production. It improves texture, acne scars and fine lines over a series of treatments.
Why it’s trending: Women are gravitating toward treatments that work with the body’s natural processes, delivering gradual, long-term skin improvement with minimal downtime.
FAT REDUCTION: BODY CONTOURING
What it is: These treatments use controlled cooling or other energy-based technologies to target and reduce fat cells without surgery. The body naturally eliminates the treated fat cells over time, resulting in gradual contour improvement.
Why it’s trending: Especially for stubborn areas resistant to diet and exercise, targeted body sculpting delivers improvement without the downtime or recovery associated with surgery.
WHAT’S RED LIGHT THERAPY?
What it is: Red light therapy uses low-level wavelengths of light to penetrate the skin and stimulate cellular activity, helping boost collagen production and reduce inflammation.
Why it’s trending: Women love the no-downtime, at-home-friendly option that supports skin health between professional treatments. It’s especially popular for maintenance, glow enhancement and post-procedure recovery.
Featured Experts
Ocean Springs Therapeutic Massage
Restore harmony and balance to your mind and body.
- Therapeutic Massage
- Lymphatic Drainage
- Signature Facials
- BodyWraps & BodyScrubs
To schedule an appointment, call (228) 697-8860 or visit www.oceanspringsmassage.com
6819 Washington Avenue Suite F Ocean Springs, MS
Sugaring NYC - Gulfport
Natural. Confident. You.
- Sugar Waxing
- Lash & Brow Services
- Facial Treatments
Schedule an appointment: www.sugaringnyc.com
(228) 206-1952 | 8923 Lorraine Rd., Gulfport, MS

