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Zeal Boutique: Where fashion meets passion

Zeal Boutique was founded on two friends’ core belief about fashion: Life is too short to wear boring clothes.

Ashley Verrett and Krista Reed started the business as a hobby, opening their first location in 2010 in a small Katrina cottage in Pascagoula. They have since added stores in Ocean Springs and Mobile, allowing even more women to showcase their distinct style without spending a fortune or traveling long distances.

“We understand that fashion is more than just clothing; it is a form of self-expression and a way to boost your confidence,” Verrett says. “That’s why we strive to offer unique and distinctive fashion choices that allow you to stand out from the crowd.”

From flirty dresses and skirts to cozy sweaters and eye-catching tops, Zeal offers a colorful, diverse selection of apparel and accessories to suit every taste. Fans of popular brands like Spanx, Hobo, Taylor Shaye, Capri Blue and Tyler candles can find their favorite items in store or via Zeal’s website and app.

“Our goal is to blend the charm of brick-and-mortar shopping with the convenience of our warehouse, providing a diverse range of styles for every fashion enthusiast around the U.S.,” Reed says.


Verrett and Reed strive to stay one step ahead of the trends, and new arrivals are posted on Zeal’s website regularly. Customers rave online about the boutique’s friendly sales associates, reasonable prices and stylish pieces.

“Cute clothes, and affordable,” one reviewer wrote. “Makes me feel confident, classy and chic.”

“I loved the selection of clothing and customer service,” another said. “The lady who helped me today was so sweet and helped look for exactly what I needed for tonight’s occasion.”

With each interaction, Zeal reveals a vibrant personality as rich and unique as the women it serves. Most of the boutique’s clients are their 20s to 50s, but Reed and Verrett say that virtually all age groups shop there for loungewear, work attire, casual pieces and much more — an experience made all the better by a warm, inviting vibe.

“Shopping at Zeal is not just about purchasing clothes; it’s about immersing yourself in a vibrant and energetic atmosphere,” Verrett says. “Our store is designed to create a positive and enjoyable shopping experience for all our customers.”


“We are starting to kick off spring styles, and we are seeing a ton of bold, bright prints,” Reed says. “We will have a large selection of the cutest Mardi Gras inventory. Textured materials are going to be big continuing into spring and summer as well.”


Zeal Boutique locations

651 Delmas Ave., Pascagoula; Monday-Friday, 10 a.m.-5:30 p.m., Saturday, 10 a.m.-2 p.m.

916 A Washington Ave., Ocean Springs; Monday-Saturday, 10 a.m.- 5:30 p.m., Sunday, noon-6 p.m.

2502 Schillinger Road S #9, Mobile, Monday-Saturday, 10 a.m.-7 p.m., Sunday, 1-6 p.m.

Instagram: shopzealboutique

Facebook: Zeal Boutique or Zeal Boutique VIP

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