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The motherhood side-hustle movement

Why so many women are turning creativity into income and legacy

There was a time when “building wealth” felt like something that only happened in formal offices or corporate boardrooms. Today, I see a different picture, especially among mothers. Wealth is being built quietly at kitchen tables during nap time, in living rooms after bedtime and in the small in-between pockets of the day.

For many moms, side hustles are not just a way to make a little extra money. They are a path toward stability, a crucial creative outlet and a way to take ownership of the future. These businesses allow women to show up for their families with full cups while also contributing financially in meaningful ways. That flexibility matters. It says, “I can design a life that works for me.”

POT BELLY CERAMICS, Savvy Snapshots Photo + Films

MY OWN JOURNEY INTO SIDE HUSTLING

Gather Gulf Coast began as my own version of that dream. It started small. I wanted to create opportunities for local women, support small businesses and build something rooted in community. What began as a passion project quickly turned into a real business. Along the way, it created income, opportunity and a deeper sense of purpose. It also gave me something I was proud for my son to see.

BEE NATURE’S ESSENCE, Savvy Snapshots Photo + Films

FROM HOBBY TO HOUSEHOLD ASSET

Through Gather Gulf Coast, I have watched countless women do the same. From bakeries, craft businesses and photography studios to consulting firms, online shops and social media brands — what starts as a creative spark often becomes something more. These side hustles can grow into long-term income streams, new careers and real assets that support not only today’s needs, but tomorrow’s dreams.

LEANNA GARCIA, Victoria Nguyen Photography

THE EXAMPLE THAT LIVES ON

Money is only part of the story. Our children are always watching. They see us learn new skills, solve problems and work toward meaningful goals. They learn that women can generate income with their ideas. They learn resilience. They learn possibility. This example you set becomes part of your family legacy.

Legacy is not just what we leave behind. It also is what our children witness while we are here: the courage to start. the faith to keep going and the confidence that grows over time.


How to start your own side hustle

Not sure where to start? Start small and simple.

  • List what you are good at. Think: skills, passions and things people already ask you for help with.
  • Ask what problem(s) you can solve. Businesses grow from being useful.
  • Start with one offer. Keep it clear and manageable.
  • Tell people. Share with friends, online or in your community.
  • Keep learning. Adjust as you go.
  • Treat it like a real business. Track income, expenses and time.
ENCORE GIFT COLLECTION, Savvy Snapshots Photo + Films

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Written by Alexa Cutrer

Alexa Cutrer is the owner of Gather Gulf Coast, where she works to empower women-owned small businesses through collaboration on pop-up community events. Follow along on Instagram @gathergulfocast.

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