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What is beauty?

By Elaine Stevens//


What is beauty? Is it a joy forever or an ephemeral quality that Hollywood craves, depending on what’s hot and what’s not? Beauty is dictionary-defined as a “combination of qualities, such as shape, color, or other traits that pleases the aesthetic sense, especially the sight.” What if one is blind, does that mean there is no beauty? Perhaps an ideal of beauty only exists in the mind, not the flesh. Many insist beauty is in the eyes of the beholder, or solely in the heart of the beloved. How does one sustain such beauty? Are we born beautiful do we become more beautiful with age?


“When we look good on the outside, we feel good on the inside.”


There are many products and processed of which one can partake on the path to becoming more beautiful, including philosophical and poetic ones. Coco Chanel said, “Beauty begins the moment you decide to be yourself.” In GCW’s special Beauty At Every Age edition, you will meet Gulf Coast people who reveal their secrets on feeling and staying beautiful. You will learn their personal definition of beauty, along with tips and information on the latest trends, tips and treatments available from facials to manicures, to body shaping and sculpting, to great hairstyles, even to some man-care for that special male in your life – and much more.


Zsa Zsa Gabor once said that “you must suffer in order to be beautiful.” Yes, it takes work and time for the caterpillar to become a butterfly. The regimens are as varied as the colors of the rainbow, and as a diverse in concept as the cultures that promote their own perception of beauty.
However, the universal truth is as women we know that when we look good on the outside, we feel good on the inside. Beauty matters! I matters so much that Americans are estimated to spend about $62 billion on cosmetics, $65 billion on hair care, and approximately $250 billion on clothing and accessories. That’s close to $400 billion on looking good! This issue is all about discovering beauty products and treatments that will help you be your best YOU yet!